PERFUMES

SW19 is a fragrance brand deeply inspired by the picturesque and serene Wimbledon district in southwest London. Named after the area's postal code, the brand encapsulates the essence of Wimbledon, known for its lush green spaces, tranquil parks, and the world-renowned tennis tournament. The scents created by SW19 aim to reflect the diverse and changing atmosphere of Wimbledon throughout the day.

The brand's collection, featuring fragrances named 6am, noon, 3pm, 9pm, and midnight, captures the essence of daily life in Wimbledon. Each scent represents a different time of day, illustrating the subtle transitions from the fresh morning dew, through the vibrant and bustling afternoon, to the calm and intimate evening. This unique approach allows wearers to experience the dynamic nature of Wimbledon, no matter where they are.

Founded by Junghoon Kang and based in Seoul, Korea, SW19 blends cultural inspirations from both London and Seoul. The brand emphasizes a connection to nature and the simple joys of life, such as playing football in the park, children’s laughter, and romantic evening strolls under the stars. These moments are intricately woven into each fragrance, creating a sensory journey that is both nostalgic and contemporary.

SW19 stands as a testament to the beauty of everyday life, celebrating the small yet significant moments that make up our daily experiences. By focusing on the evocative power of scent, the brand offers a olfactory narrative that resonates with those who appreciate the harmonious blend of nature, community, and personal memories.

Designer SW19 has 8 perfumes in our fragrance base. SW19 is a new fragrance brand. The earliest edition was created in 2024 and the newest is from 2026. SW19 fragrances were made in collaboration with perfumers Nathalie Benareau, Alienor Massenet, Florian Gallo and Marianne Nawrocki Sabatier.